نوع مقاله: مقاله پژوهشی
نویسندگان
1 دانش‌آموخته کارشناسی ارشد مدیریت اجرایی، واحد ارومیه، دانشگاه آزاد اسلامی، ارومیه، ایران.
2 استادیار گروه مدیریت، واحد ارومیه، دانشگاه آزاد اسلامی، ارومیه، ایران.
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Abstract
The aim of the present study is to Examining the effect of mixed factors of marketing on the attraction of loyal customers with respect to the assitstance of customer relations management (case study:Kosar Financial and Credit Institute). The study is applied and descriptive in nature. All of the employee in Kosar Financial and Credit Institute branches were candidiate to participate in the study but using Cochran formula and stratified random sampling method, the sample size was determined as 149. To collect the data standard questionnaire were used. Using Cronbach alpha coefficient, the reliability was calculated as 0.902 which shows the good reliability. For statistical analysis purpose, SPSS and LISREL softwares were used. The results indicated that mixed factors of marketing effect on the attraction of loyal customers with respect to the assitstance of customer relations management.
کلیدواژه‌ها [English]
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